Design Roles
- Branding
- Visual Design
Deliverables
- User Testing
- Branding Style Guide
Tools
- Client Survey
- Illustrator
- Photoshop
Problem
AR3S, Captain of DDG Olympus, started to stream his gaming playthroughs on social media in 2018. During the Covid Pandemic of 2020, many gamers increased their viewers exponentially while his stayed the same.
“How do I to get more views and subscribers?”
Came the question of the day.
“Attack Pattern Alpha”
After determining where we would like the target viewership to come from, we created a list of ‘How Might We…’ questions to help us better align with his viewer’s likes and wants.:
- How might we provide an engaging and valuable experience to the viewers?
- How might we give them the best up-to-date information on streams?
- How might we provide a tailored experience and reward system for the viewers?
After surveys and user research, we found that a redesign of the logo and some engaging intros and outros reels for the streaming were in order. This redesign is showcased as follows.
The LOGO
The INTRO
The STINGER
THE OUTRO
Next Steps
With a new streaming package in place, we are now deploying the rewards programs on Patreon, and other areas to garner greater engagement.